G-Force Custom Game Lures  

Kia Ora and welcome to G-Force Custom Game Lures.

My name is Graham Murphy and as an obsessed game fisherman I began making my own lures in 2011. Initially my lures were used only by myself and a few mates however in 2013 I decided to send my lures out to some of the greatest marlin fishing locations the world has to offer like Cape Verde, The Azores and Mexico.

Thanks largely to great captains like Marco Canu, Tony Orton and Marty Bates the results have been fantastic and the feedback that I have received from these skippers has been outstanding.

All of my lures are designed and hand crafted by me here in New Zealand using traditional methods and only the best materials available. Because they are hand crafted and not mass produced I am not able to make large numbers and consequently my lures are not available in shops.

I am very proud to now make my lures available for all to use, each one is uniquely hand crafted and can be customised to your personal requirements.

Please go to the "Browse for Lures" link at the top of the page to view my range of lures.

Contact information

Address 31 Nelson Street
New Zealand
Mobile +64211640204
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Opening hours

Monday - Friday
Most days after 3:00

I operate from home so please phone first.